Brand Guidelines
These guidelines ensure Acuryx is represented consistently and professionally across all touchpoints — digital, print, and beyond.
Logo
The Acuryx logo is the primary visual identifier of our brand. Always use the original artwork — never recreate, modify, or substitute it.
Primary LogoUse on light backgrounds
Icon MarkFavicons & avatarsLogo on DarkUse on dark backgroundsColor Palette
Our color system is built around a confident blue primary, a warm orange secondary, and a gold accent — communicating trust, energy, and precision.
Typography
Two typefaces define the Acuryx voice. Outfit carries headings and display text with modern confidence. Inter handles UI and body copy with clean legibility.
Modern Dentistry Starts Here
The clinical operating system built for precision and growth.
Acuryx helps dental clinics manage appointments, patient records, digital consent forms, and WhatsApp notifications — all in one place.
LABEL · CAPTION · UI ELEMENT
Brand Voice
Every word we write reflects who we are. Acuryx speaks with clarity and care — like a trusted colleague, not a corporate manual.
Professional
Accurate, credible, and authoritative in clinical contexts
Clear
Jargon-free language that respects the reader's time
Caring
Warm and empathetic toward clinicians and patients
Modern
Forward-looking and digitally confident
Do's & Don'ts
Do
- Use the logo on white or light backgrounds
- Maintain the original aspect ratio at all times
- Use only the approved brand colors
- Ensure sufficient clear space around the logo
- Use Outfit for headings and Inter for body text
Don't
- Stretch, skew, or distort the logo
- Place the logo on busy or clashing backgrounds
- Change or recolor the logo
- Use drop shadows or effects on the logo
- Use alternative fonts not in the brand system
For brand assets, partnership inquiries, or press usage, contact us at support@acuryx.com.