Acuryx

Brand
Guidelines

A comprehensive guide to our brand identity & design principles -built for consistency across product, marketing, and partner touchpoints.

Acuryx is the clinical operating system for modern dentistry high-fidelity management for patient outcomes and practice growth.

More about us

01 · Identity

Logo Usage

The Acuryx logo is the primary visual identifier of our brand. Always use the original artwork never recreate, modify, or substitute it. Choose the variant that fits the surface contrast.

Primary

Default · light backgrounds

Icon Mark

Favicon · avatars

On Dark

Footer · navy surfaces

02 · Contrast

Visibility

When placing the logo on a background, aim for a contrast ratio of 2.25 : 1 or higher. If contrast is too low, change the surface never recolor the mark.

Perfect Contrast

Contrast 15.2 : 1

Strong Clarity

Contrast 11.8 : 1

Good Visibility

Contrast 8.4 : 1

Low Readability

Contrast 2.7 : 1

Barely Visible

Contrast 1.8 : 1

Very Poor

Contrast 1.1 : 1

03 · Misuse

Things to Avoid

Using the logo consistently protects brand recognition. Avoid these common mistakes to keep the identity intact across every surface.

Don't stretch or distort

Don't use on busy backgrounds

Don't crop or cut off

Don't place on similar tones

Don't rotate

Don't recolor

Don't add heavy effects

Don't use as a pattern

04 · Palette

Colors

Primary

RGB · 18 · 152 · 213
HEX · #1298D5

--primary

Primary Dark

RGB · 3 · 89 · 164
HEX · #0359A4

--primary-dark

Primary Light

RGB · 91 · 188 · 239
HEX · #5BBCEF

--primary-light

Primary Soft

RGB · 240 · 249 · 255
HEX · #F0F9FF

--primary-soft

Secondary

RGB · 237 · 131 · 34
HEX · #ED8322

--secondary

Accent

RGB · 240 · 189 · 27
HEX · #F0BD1B

--accent

Danger

RGB · 220 · 38 · 38
HEX · #DC2626

--danger

Text Main

RGB · 15 · 23 · 42
HEX · #0F172A

--text-main

Foreground

RGB · 30 · 41 · 59
HEX · #1E293B

--foreground

Text Muted

RGB · 71 · 85 · 105
HEX · #475569

--text-muted

Border

RGB · 226 · 232 · 240
HEX · #E2E8F0

--border

Surface

RGB · 255 · 255 · 255
HEX · #FFFFFF

--surface-white

Surface Alt

RGB · 241 · 245 · 249
HEX · #F1F5F9

--surface-alt

Background

RGB · 248 · 250 · 252
HEX · #F8FAFC

--background

Footer Navy

RGB · 12 · 26 · 37
HEX · #0c1a25

--footer-bg

05 · Type

Typography

Two typefaces define the Acuryx voice. Outfit carries headings and display text with modern confidence. Inter handles UI and body copy with clean legibility.

Display Font

Outfit

A modern geometric sans-serif. Used for headings and display text.

Aa 300Aa 400Aa 500Aa 600Aa 700Aa 800Aa 900

Text Font

Inter

A neutral, highly legible UI typeface. Used for body, labels, and interface.

Aa 400Aa 500Aa 600Aa 700

Heading 1

Modern Dentistry.

var(--fs-h1)clamp(2rem, 5vw, 3rem)800 Extrabold

Heading 2

Real-World Dental Workflows

var(--fs-h2)clamp(1.5rem, 3.5vw, 2.2rem)800 Extrabold

Heading 3

Multi-Branch Support

var(--fs-h3)clamp(1.2rem, 2.5vw, 1.6rem)700 Bold

Heading 4

Features

var(--fs-h4)1.25rem700 Bold

Body Text

Acuryx is the digital backbone for modern dental centers. Securely manage cases, coordinate multi-clinic branches, and deliver precision care to every patient.

Caption

The clinical operating system for modern dentistry.High-fidelity management for patient outcomes and practice growth.

06 · Voice

Brand Voice

Every word we write reflects who we are. Acuryx speaks with clarity and care like a trusted colleague, not a corporate manual.

Professional

Accurate, credible, and authoritative in clinical contexts.

Clear

Jargon-free language that respects the reader’s time.

Caring

Warm and empathetic toward clinicians and patients.

Modern

Forward-looking and digitally confident.

Reach us

Need brand assets or press kit?

For partnership inquiries or extended logo files, drop us a line we'll get back within one business day.

support@acuryx.com

BrandGuidelines